Stéphanie McGuirt, copywriter for fast-growing brands and sole founders
Stay visible, not overwhelmed
Website copy and blog posts rooted in what your audience is saying and looking for
You’re great at what you do. Your copy should show that.
You’ve got a brand strategy and you have a clear sense of your business, your audience, your direction.
You’re ready to get your copy done. (Even if your messaging isn’t fully articulated yet.)
But when it comes to writing, you don’t have the time or you blank on the words.
Let’s partner up.
You guide the brand vision and direction.
I guide the copy strategy and expression.
And I ask plenty of them to get to the good stuff.
Because the answer to, "What should my copy say?" is almost always tucked inside what you and your audience are already saying.
My job is to find that language, shape it into clear, engaging copy, and hand it back to you ready to publish.
Strong copy starts with strategic questions
Copywriting and editing services
Whether you need a full website, ongoing blog posts, or a second set of eyes on a draft, the goal is strategic copy that moves your business forward.
Every project includes a structured process, two rounds of revisions, and direct communication with me throughout.
Website copywriting that keeps you visible
What you get
Strategic website copy that attracts the right people, builds trust quickly, and turns visitors into customers.
Every project starts with a deep-dive strategy session and audience research to uncover what makes your brand distinct.
From there, I develop clear messaging, write your website copy, and organize everything into an easy-to-review page-by-page document.
Starting from $3,500 for a 5-page website
I also offer support for one-page websites, landing page copy, and strategic page rewrites.
Blog posts that build authority
What you get
High-quality content that builds authority, attracts the right audience, and gives you material to repurpose across your marketing.
Each post begins with a strategy call to align on topic, audience, and goals. When needed, I can source expert quotes to strengthen the piece.
I include SEO keyword integration and deliver a complete 1,500–2,000 word post ready to publish.
Also included
SEO-focused internal and external linking
Search-optimized meta title and description
2 social media posts to promote your blog post and drive website traffic
Starting from $750 per blog post
I also offer support for shorter or longer blog posts as well as additional content types, like newsletters and brochures.
Interested in ongoing content? Ask me about retainers and bundles.
Editing that elevates your work
What you get
I refine your draft for clarity, flow, and voice — whether it's written from scratch or AI-generated.
After an initial strategy conversation, I begin my editing process. You'll receive two versions: one with tracked suggestions and one clean version for review.
Projects include
Business books and manuscripts
Website copy and landing pages
Blog posts and newsletters
AI-drafted content
Projects are quoted based on scope, complexity, and turnaround time.
What clients are saying
“Going through the website copy process made me refine and sharpen my message and goals.”
Pål Bjarne Johansen
Founder, Norway with Pål
“A big win is that I'm building a hub of informative content to help other mothers.”
Jennifer Norris-Hale
Founder, Mission: Motherhood
“I chose Stephanie because of her professional background and expertise in editing — and I’m so glad I did.”
Noel Ortiz
Author
From concept to copy
The process
🟡 Intro call
Book an intro call, so we can talk through your project and next steps.
From our first call to the final delivery, I'm available for questions and check-ins so you're never left with unanswered questions or wondering where we’re at in the process.
🟡 Proposal and onboarding
You'll receive a proposal with timeline, scope, and rate. Once you’re ready to move forward, you'll get access to a shared Google Drive folder and your project tracker.
🟡 Research and copywriting
We dig into your brand through a focused briefing process. I research, write, and deliver your copy in a clear layout, so it’s ready for your feedback.
🟡 Copy revisions
Two rounds of revisions to get everything just right.
🟡 Copy handoff
Final, ready-to-publish copy delivered. I stick around if you have any questions as your copy goes live.
FAQs
What industries do you work with?
Because my work is research-backed, I’m able to step into different industries and get up to speed quickly. My clients have included travel, fintech, jewelry, wellness, and professional services — among others. If you’re not sure whether it’s a fit, reach out and tell me a bit about your project. Then, we can decide if it makes sense to book an intro call.
Do you use AI?
Yes. AI is part of my toolkit, and I use it for research and ideation. The work I deliver is fully developed and refined by me, backed by years of hands-on experience I’m always adding to. AI supports my process, but it’s not the final product. The end result fully reflects your unique voice, audience, and brand strategy.
What is a brand strategy?
A brand strategy is the foundation behind everything your brand says and how it says it. It typically includes your brand voice and tone, target audience, core messaging, and what makes you different. Without it, copy can end up sounding generic (not because the writing is bad, but because there's no strategic direction behind it). If you're not sure whether you have brand strategy, it probably needs some attention first. I'm happy to refer you to brand strategists I trust.
Do I need a brand strategy before we work together — or can we start where I’m at?
Yes. A brand strategy must be in place first, whether you created it or developed it with a brand strategist. Effective messaging comes from clarity around your voice, audience, and direction — and I recommend getting that foundation in place before writing copy.
Can we start right away?
All new projects include a two-week onboarding period. This gives us time to get everything in place before writing begins. During that time, you can get familiar with the briefing questionnaire while I get things set up and scheduled on my end. I sometimes have a waitlist, so the next available start date may be beyond that initial two-week window.
What’s your refund policy?
To reserve time for your project, a 50% non-refundable commencement fee is required. The remaining balance is due within 30 days or upon delivery of the second version — whichever comes first.
If the project is canceled, for any reason, all work completed up to that point will be delivered as-is. If the value of the work exceeds your deposit, a final invoice will be issued for the remaining balance. Once the balance is paid in full, copyright transfers to you and you can use the copy however you’d like.
The first step is a conversation. Book a free 30-minute intro call.
We'll talk through your project, answer any questions, and see whether we're a fit.