Stéphanie McGuirt, copywriter for fast-growing brands and sole founders
I have a secret:
I'd love to have a hit song. Just one.
Because one catchy song, a world tour, and royalties for life? Sign me up.
Until then, I’m happily writing copy that sounds like you, gets your brand, and drives conversions.
Who is this wannabe pop star / copywriter?
I'm Stéphanie — a Colorado-based copywriter who often wonders if reading five books at a time is too much.
When I’m not lost in a good read, I’m doing yoga, hiking, or running nearby trails. Or, more often than not, hanging out with my husband, two kids, two cats, and many plants.
I've been writing professionally since 2017, with a marketing background that’s taught me how to find the language that matters, even when it’s easy to miss.
When I launched Bright Spot Copywriting…
It was early 2022. And I was overwhelmed. I needed offers, a website, a marketing strategy, and most of all, clients — all in one go.
The overwhelm I felt as a result came from more than having too much on my plate, though. I was running my business by taking advice everyone swears by because it worked for them.
But it's not that simple.
I niched down and marketed myself as a health and wellness copywriter — and learned this meant saying no to exciting projects in different industries. So I said no to niching instead.
Offering SEO strategy and keyword research was burning out my creative bulb, so I scaled it back. And my creativity lit up again.
I realized that following trends and overhauling offers based on someone else’s advice wasn’t going to get me where I was going. But trusting my own work would.
That’s the energy I bring to my clients.
The brands and founders I partner with trust their work, too. They know that excellent results need strategic and creative thinking first. They’re also growing fast and need messaging that keeps up.
That’s where I come in.
Before writing any copy, I ask the right questions to draw out language that reflects your brand and what your audience is looking for.
I work with a limited number of clients at a time, so you get direct access to me and timely responses — not radio silence while I juggle a dozen other projects.
And don’t worry. I won’t run off mid-project to top billboard charts with a legendary hit song. I have a knack for words, not performing. 😉
Check out my services while you're here
By the time we talk, you'll already know if we're a good fit.
Do your research before committing?
(I see you, kindred spirit)
Check out these starting places:
Some of my best work so far.
The only social platform I use.
Copy and marketing tips on the blog.
A peek at what I’m doing now.
“Over and beyond my expectations!
I knew working with Stéphanie would be a no-stress project, and that she'd provide amazing website copy that would be just what my client needed. And that the process would be a breeze! I didn't expect to be even MORE blown away!”
— Janet Hoover
Founder and WordPress Web Designer & Developer, Create Launch Grow Design
