SEO Copywriter and Content Marketing Strategist

Bringing strategy, creativity, and ease to every project

I help online brands grow their reach — without relying on social media.

How I help you make the most of your marketing

Copy Audit

Get an unbiased review of your current copy (or content) with a custom copy audit, including SEO feedback.

SEO Website Copy

Showcase your brand with website copy that tells your story, engages your audience, and motivates the perfect-fit people to take action.

Blog Strategy + SEO Content

Curate a content hub that positions you as your industry’s go-to expert, gets seen in search results, and attracts the clients you want to work with.

Marketing doesn’t have to feel like marketing. 

SEO copywriter and content marketing strategist, Stéphanie McGuirt, walking on a trail surrounded by greenery with mountains in the background

My clients have told me what they “should” be doing feels forced. 

I get that.

It can feel sooooo overwhelming to go live on Facebook or dance on Instagram reels when that’s not your thing. But just because everyone else is doing it doesn’t mean it’s the only (or the best) way

Do marketing your way. Find your bright spot.

Whether you’re tired of hitting a brick wall with social media marketing or just want to try something different, I help you get SEO copy that gets the results you want.

Your website is a nonstop sales tool.

When we work together, I make sure your copy sharpens your message and reaches the right audience so that the selling part is easy.

Norway with Pal - headshot

Working with Stéphanie was an outstanding experience! I've gotten a whole new set of words and phrases that I can use to communicate with my clients and promote my business.”

Pål Bjarne Johansen - Licensed Guide, Norway Tour Planner, and Founder of Norway with Pål

Hiiii, I’m Stéphanie.

SEO copywriter and content marketing strategist, Stéphanie McGuirt, leaning against a wooden fence surrounded by greenery

My journey with words and storytelling led me to launch Bright Spot Copywriting on January 1st, 2022.

Before then, I worked as a bookkeeper turned lead copywriter and content marketing strategist for a niche accounting firm.

I led the company’s rebrand and created content that consistently generated leads. From onboarding to ongoing services, I wrote the words that nurtured a seamless and engaging client experience. 

Now, I help online brands get SEO and conversion-driven copy written in their authentic brand voice for their ideal audience.

The result: Clients rank higher in search engines, organically reach aligned leads, and work with more of the right-fit people.

Some industries I’ve written for include chiropractic care, maternal mental health, luxury travel & hospitality, business coaching, and small business accounting. 

Download my portfolio to see samples of some of these projects.

I absolutely love my work and helping clients see that marketing can be fun and doable!

I'm excited to get to know you and support your vision of success. ✨

Stéphanie McGuirt SEO Copywriter Signature

A little more about me…

SEO copywriter and content marketing strategist, Stéphanie McGuirt, walking on a trail surrounded by greenery with mountains in the background
  • I was born in France (hence the accent aigu “é”) and grew up in Louisiana and Texas. Laissez les bon temps rouler, ya’ll! (Yikes. Forget I said that! 😅)

  • Oui, je parle français. Vous aussi? If so, we already have something in common!

  • Today, I live in Colorado, where I enjoy experiencing full-on seasons and nature-y things to do year-round — but I do miss cajun and creole food! 

  • I’m currently writing my second book, Mothering in the Wild, which is a memoir about my motherhood journey, so far. 

  • I’m a huge music fan and former KTRU 91.7FM DJ. From reggae to rock, let’s jam! Find me on Spotify for curated playlists.

  • In 2008, I took a gap year, where I solo-traveled through England, Spain, and France, working and exploring. That year was one of the best decisions I ever made.

  • In Spain, I worked as an English Teacher at a summer camp in Cuenca.

  • I don’t use social media personally, but you can find me on LinkedIn and on my Now page.

Am I the right SEO copywriter for you?

Bright Spot Copywriting mug with SEO copywriter and content marketing strategist, Stéphanie McGuirt, appears blurry in the background

The clients I work with have some things in common. They have…

  • a growing service-based business. 

  • an online presence, like a website or social media.

  • a well-developed brand and business model.  

  • a clear vision, and they’re ready to bring it to life!

If now is not a good time to hire a copywriter…

Check out these resources!

  • *free* Sign up for my newsletter. It helps us stay in touch, and you get access to my free blogging course (with a 19-point blog SEO checklist!) designed to help you optimize every post for greater reach.

  • *free* Check out my blog. I share actionable tips on marketing, copywriting, and SEO.

  • *low-cost* Book a copy audit. I offer SEO, copy, and/or content audits to help you make the most of what you’ve got now.

“And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.”

Antoine de Saint-Exupéry, The Little Prince