SEO Copywriter and Content Marketing Strategist

SEO copywriter and content marketing strategist, Stéphanie McGuirt, sitting on a trail surrounded by greenery

Cold Outreach, Simplified

Build a relationship-first outreach system that helps you stay visible and booked.

Ever opened LinkedIn or your inbox and thought…

  • “Uhh… I don’t know who to reach out to.”

  • “What do I even say?”

  • “This feels awkward.”

Then, you close the tab. Sigh. And write another 30 days of social media captions, hoping that one of them will land you a new client.

You’re not alone — and this is exactly why I created an outreach system that actually works and feels good.

In a recent poll I did, 100% of people said the biggest challenge with 1:1 outreach is either not knowing who to reach out to or not having a consistent system.

These reasons are exactly why so many people give up on outreach before they even start. 

And that’s why I’m sharing my entire outreach system — because I know it will help you find and book great clients and opportunities in your business, just like it has for me!

Introducing: Cold Outreach, Simplified

A feel-good system for building real relationships, landing aligned opportunities, and staying visible — without posting on social media every day or using salesy tactics.

In this on-demand workshop + resource bundle, you’ll learn how to:

✨ Identify the right people to connect with

✨ Personalize your messages without overthinking them

✨ Stay consistent with an easy-to-follow weekly system

✨ Use AI support (without losing your voice)

You don’t have to wait for referrals or hope a post goes viral

In your toolkit:

  • Workshop Video (20 min) – learn the full flow I use to connect with decision-makers and book aligned projects with zero social media stress

  • Resource Pack – tools, prompts, and workflow checklist

  • Custom GPT – your personal AI assistant for message writing, chat prep, and friendly follow-up 

  • Email Template Pack (Optional Add-On) – customizable scripts, fast personalization, and more time saved

  • Lifetime access – get content updates and behind-the-scenes access on how I’m making my outreach work. Plus, I’m building coffee chat and networking workshops soon. You’ll get early updates!

A gentle approach to outreach that actually works

Within just 3 months of using this exact system, I…

✨ Connected with 17 CEOs, founders, and directors

✨ Added 15 aligned companies to my pipeline

✨ Booked 4 new paid projects — without pitching or pushing

This is what happens when outreach feels natural.

And it’s what’s possible for you, too.

What happened when others tried this…

Outreach doesn’t have to feel uncomfortable, awkward, or anxiety-inducing. Believe it or not, it can actually be enjoyable. 🙌

Just ask Sarah Wayte, a copywriter who once avoided outreach altogether:

“I’ve always pushed against the idea of cold outreach when it comes to finding leads. I even took an ‘ethical pitching’ workshop, and still… there was just something that didn’t sit right with me.”

But after Cold Outreach, Simplified, something shifted:

“It feels like a veil has been lifted. Stéphanie’s method of reaching out, getting to know connections, and the gentleness of her process felt entirely natural and completely doable. There were no icky, pushy tactics and it just felt like I could do it in a genuine and heartfelt manner. I'm actually excited to get a dedicated process in place. I'm absolutely sure I'm going to grow my network because of what I've learned!

If you’ve ever hesitated with outreach, felt like it wasn’t for you, or worried it would never feel “right,” this is your official invite to try a different way.

One that’s rooted in real connection, not cold scripts and hard sells.

Who’s behind the workshop

Hey, I’m Stéphanie — and I’m not a networking coach or cold pitch guru. I’m a longtime business owner who’s found a better way to market.

After 15+ years in business, I’ve tried nearly every social media strategy out there… until I stopped.

Despite all the effort I poured into Instagram, the real results came from something simpler: genuine, 1:1 conversations. Just telling people what I do — naturally, personally.

So I built an outreach system rooted in connection, not cold scripts or hard sells.

Now, I use LinkedIn with intention (no daily posting required). I check in with at least one person a day, focus on trust, and let my outreach do the rest.

And it works!

Whether you use LinkedIn, Instagram, or another platform, you already have the tools. You just need the system.

This workshop gives you exactly that.

I can’t wait to show you how to use it to book aligned projects through real connection!

Early access pricing

🎉 Launch Price: $47 (Reg. $97 — save over 50%)

Early access pricing ends July 1

If you struggle with putting yourself out there, this is a must-have

Every tool you need is here to help you feel confident, consistent, and seen — without icky pitches, scammy tactics, or hard sells.

This isn’t about cold DMs that go nowhere or pitching total strangers.

It’s about creating meaningful momentum in your business through genuine connection, and it’s way more doable than you think.

Finally, you can make outreach feel like something you want to do.

Before you buy: a quick heads-up

This workshop and resource bundle is packed with everything I actually use to make outreach feel good and get results. 

You’ll get instant access to the workshop video, tools, and custom GPT so you can start building momentum right away. 

Plus, lifetime access to new resources, like my coffee chat and networking workshops.

Because this is a digital product with instant access, all sales are final and non-refundable.

Have a question before you join? Just reach out. I’m happy to help!

Outreach > cold pitching. It’s a conversation that inspires action

You’re getting a full outreach system that gets results (whether you add the template pack now or later).

Plus, I’m building coffee chat and networking workshops soon. You’ll get early updates, too!

Join today and say goodbye to awkward sales conversations forever.

See where your next conversation takes you…