The Future of Blogging: What 2025 Data Shows Us
With AI delivering instant answers in search, it can seem like long-form blogging is done.
But, not according to a 2025 blogging report by Orbit Media.
Orbit Media found that marketers who publish high-value, long-form content and use thorough workflows are still seeing strong results. Search is evolving, but foundational pieces like depth and consistency are still key, now and into the future of blogging.
This post walks you through what Orbit Media’s data shows and how you can adapt your blogging strategy to keep working for you.
This post references findings from the 2025 Blogging Statistics Report by Orbit Media Studios.
2025 Blogging Trends:
Insights from the Orbit Media report
Stats on effectiveness:
21% of the 808 marketers surveyed reported “strong results” from their blogging while those who publish detailed posts more often are getting the best results.
The goal isn't just to blog, but to have a strategy.
Otherwise, it's just another task caught in an endless marketing loop. And for me, it feels important that all of my marketing efforts have a purpose.
If you’re not sure what yours is, here’s how you can find out.
Ask yourself:
Am I doing the kind of marketing that I enjoy?
Am I showing up where potential clients are?
Am I sharing content that I know is helpful, based on FAQs and research?
Article length vs performance:
The average article length in 2025 is 1,333 words.
Average number of words per post from Orbit Media’s 2025 Blogging Statistics Report.
Your blog posts don't have to be novels, but they do need to answer a question your audience has.
The more people that land on your page ready to read and share your content, the more search engines, like Google, see you as an expert on the topic. This also increases your chances of ranking in both AI Overviews (AIO) and traditional search.
According to Google, word count doesn't matter as much as the depth of content does.
Blog posts don’t have to be super long to get noticed. Remember: Value first.
Publishing frequency trends:
Frequency has decreased overall (fewer people are posting daily or weekly), but those who publish more often are more likely to have strong results.
Publishing more often shows Search Engine Results Pages (SERPs) and AIO that your website is alive and well. The more you update it with fresh content, the more likely it is to keep your site ranking high in search results.
This makes sense because why would these tools see an inactive site as a top resource for their users?
Since many businesses have turned to platforms, like TikTok, for content creation, it gives the ones that blog a clear opportunity to become an authority on a topic in SERPs and AIO.
This is a huge advantage right now!
The myth of "blogging is dead" vs. the reality
AI tools give us results fast.
Now, instead of spending 3+ hours in research mode, I can have all the data I need at my fingertips in less than a minute. 🤯
Coming from someone who grew up with the Dewey Decimal System (and yes, I miss it), the speed of information these days is truly mind blowing and sometimes overwhelming. Because AI tools are fast, and platforms surface short answers, people might assume long-form content is outdated.
Orbit's data shows that the highest-performing bloggers are leaning more into depth via original research and detailed articles.
Commit to value and consistency to stay ahead of the game.
AI + the future of blogging: How AI search is changing the rules
Search is shifting toward answer engines and AI summaries, but will AI replace human-led blogging?
When someone searches a query now, they often see AI-generated snippets that pull the "best answer" from your content — they don’t even have to click the link.
But that doesn't mean that blogging is dead.
It means your content must be structured so AI finds and pulls the most relevant information.
Tips to adapt your content for today’s search:
Clear headings and subheadings that signal what each section covers
Concise and informative opening sections that answer the main question upfront
Scannable formatting like bulleted lists and short paragraphs so AI grabs relevant sections easily
In all the SEO research I've done, I've consistently come back to one thing: Well-structured, high-value content is something people and search engines want.
Why consistency + value are still on top
Consistent content publishing tells search engines that your site is active and relevant, and keeps your site visible in search.
But it's not just showing up that matters, it’s value.
As Orbit Media's research says: "Content marketing programs that prioritize detailed articles are far more likely to drive results."
That's because consistency and value compound.
More content means more opportunities for people to discover your work. And sharing content that has value for your audience means more aligned opportunities over time.
Committing to frequency and quality means you're building a real asset, not just checking off another task.
How AI tools should support (not replace) human-led content
Although AI is a powerful assistant, it’s not a replacement for your voice, insights, and understanding of your audience.
Use it for idea generation and headline help
Let it build outlines to speed up your process
Use it to tighten and polish your drafts
But never skip the human part
Your voice, editing, and judgment are what help your content connect with your audience.
Add your unique insights, share case studies, and include original research.
These are things AI can’t do, and what add an extra layer of value to your content.
Types of AI uses that drive content performance from Orbit Media’s 2025 Blogging Statistics Report.
Build a sustainable blogging rhythm
There’s no rush to match huge publishing frequencies immediately.
Pick a schedule you can maintain, like maybe, one or two well-researched posts per month or twice per month.
Plan ahead with an editorial calendar. Batch your research and outlines so you're not starting from scratch every time.
Repurpose long articles into smaller pieces. Turn them into social posts, LinkedIn content, or newsletter snippets.
Look at performance. Use analytics to see what posts are working. Look for things that are working, like visuals, expert quotes, or research.
Improve incrementally. Raise word count over time and refine structure as you go. You don't have to have everything perfect from the start, especially when you’re committed to delivering value.
As Orbit Media's research reminds us: "The best bloggers go big in one way or another."
Takeaway: Is there any future in blogging?
Blogging is evolving, that's for sure.
Still, you don't need to post every day. Just post often enough and with enough value that you stand out and get noticed online.
While others are pulling back on their blog content, you have an opportunity to fill that space and use your blog to attract aligned clients.
If you want support in creating a content strategy that meets your goals, let's chat.
I offer content writing services that combine strategy, structure, and your unique brand voice to move your marketing forward.
Make your content a purposeful part of your marketing: here’s how I can support you with content you’re excited to share and be known for. 😊
