SEO Content Writer and Content Marketing Strategist

Grow your audience and your brand with SEO content writing

Get easy-to-repurpose blog posts powered by SEO strategies that work.

Is your content connecting with the right people?

search icon yellow background - seo content writing

Marketing your business means choosing solid strategies that deliver on repeat.

No matter how potential clients find you —  through social media, referrals, or ads — they’ll always want to check your website.

But how do you consistently reach people searching for your solution?

That’s where SEO content writing shines.

A blog is more than just content.

It’s how you connect with ideal clients, share your expertise, and show your value.

With strong SEO, your blog drives traffic to your website, connects with aligned leads, and works for you for years.

Plus, your blog isn’t just for SEO.

Repurpose your content into social posts, emails, and videos, or use it as an affiliate revenue stream.

With shareable and searchable content, you build brand awareness, engage your ideal clients, and expand your reach 24/7.

Help the right people find you, trust you, and choose you.

Let’s turn your blog into your full-time marketing sidekick.

Get SEO content that delivers — again and again!

What SEO content writing can do for you.

Photo of Bright Spot Copywriting mug with Stéphanie McGuirt appearing blurry in the background

An SEO-optimized blog helps you…

become a sought-after expert in your field

rank higher in search engines so the right people find you

connect with aligned clients that know, like, and trust you

grow a curated collection of content you can easily repurpose

celebrate on repeat because your content consistently connects with your ideal clients 🎉

“A big win is that I'm building a hub of informative content to help other mothers.”

Jennifer Norris-Hale, Founder of Mission: Motherhood

Strategic, searchable content that does more than rank.

Each blog post is thoughtfully researched, voice-aligned, and uses SEO best practices, so you build brand visibility, connect with your ideal audience, and can easily repurpose your content, again and again.

Whether you’re just starting a blog or ready to turn one into your full-time marketing sidekick, I have an option to match your goals.

Blog Strategy + SEO Content Writing Services

  • SEO Content Writing - Starter Package

    STARTER: Authority-Building Blog Post

    This is for you if:

    ✨ You want a strategic post that boosts visibility and builds authority.

    ✨ You’re tired of writing blog posts that don’t rank or convert.

    ✨ You want high-value content you can repurpose across platforms.

    What’s included:

    🔹 Copy brief questionnaire

    🔹 1,000 - 1,500 words per article

    🔹 SEO-optimized content for 1 long-tail keyword

    🔹 SEO-friendly URL, title & meta description

    🔹 1 round of revisions

    $397 per post

  • SEO Content Writing - Blossom Package

    BLOSSOM: Strategic Blog Post + Repurposing Support

    This is for you if:

    ✨ You want deeper SEO strategy and stronger structure behind every post.

    ✨ You’re ready to get more mileage from your blog — across socials, emails, and more.

    ✨ You want personalized post-publish support to help your content stay visible.

    What’s included:

    🔹 Copy brief questionnaire

    🔹 1,000 - 1,500 words per article

    🔹 SEO-optimized content for 1 long-tail keyword

    🔹 SEO-friendly URL, title & meta description

    🔹 SEO-optimized images (2 - 3)

    🔹SEO-optimized content for 1 long-tail and 2 related keywords

    🔹 2 rounds of revisions

    🔹 Content repurposing guidance

    🔹 Quarterly analytics check-ins (for retainer clients only)

    🔹 3- & 6-month post-project check-ins (for ad-hoc projects)

    $640 per post

    (or 2 payments of $320)

  • SEO Content Writing - Bloom Package

    BLOOM: Repurpose-Ready Blog Post + Content Strategy Add-Ons

    This is for you if:

    ✨ You want content that fuels your whole marketing system — not just your blog.

    ✨ You’re ready to invest in SEO, graphics, and publishing support.

    ✨ You want your blog to reflect your voice and meet your audience’s search intent.

    What’s included:

    🔹 Copy brief questionnaire

    🔹 1x 30-minute strategy call

    🔹 1,000 - 1,500 words per article

    🔹 SEO-optimized content for 1 long-tail and 3 related keywords

    🔹 SEO-friendly URL, title & meta description

    🔹 SEO-optimized images (2 - 3)

    🔹1 custom-designed infographic

    🔹 Content upload to CMS (WordPress, Squarespace, Wix, etc.)

    🔹Expert quote for deeper audience alignment

    🔹 2 rounds of revisions

    🔹 Content repurposing guidance

    🔹 Quarterly analytics check-ins (for retainer clients)

    🔹 3- & 6-month post-project check-ins (for ad-hoc projects)

    $970 per post

    (or 2 payments of $485)

    BONUS: Pay in full and get a Custom Content Plan
    Get 3 tailored blog topic ideas, SEO research, and recommended Calls-to Action, so you know exactly what to publish next to keep your site ranking.

Optional Add-Ons

Turn one blog post into an entire content system! Choose an add-on below to make it easy.


Interested in more than one add-on?

I offer bundle options to make things easier and more cost-effective!

  • Bundle 2 items: Save 10%

  • Bundle 3 - 4 items: Save 15%

  • Bundle 5 items: Save 20%

  • 5 platform-ready captions to promote your post and increase reach.

    $197

  • A ready-to-send email with CTA + subject line recommendations.

    Starting at $125

  • A strategic mini-guide, checklist, or worksheet copy based on your blog content. (Does not include design.)

    Starting at $297

  • A 60-90 second script with hook, highlights, and a call to action.

    $147

  • Formatting + publishing your blog post directly to your website.

    $125

Thinking beyond one post?

If you're ready for monthly support that keeps your content consistent, strategic, and search optimized, I offer a limited number of retainer spots for ongoing blog content and content strategy.

I’ll map out topics, handle SEO and keyword research, and make sure every post is written to attract, connect, and convert — all with your voice leading the way.

Let’s build a plan that keeps your audience engaged (and your marketing nonstop)!

3 Month Retainer

5% savings per post

6 Month Retainer

10% savings per post

Let’s start with a free, no-obligation intro call.

We’ll chat about your goals and how SEO content writing can help you.

Norway with Pal - headshot

“Working with Stéphanie was an outstanding experience!

Pål Bjarne Johansen - Licensed Guide, Norway Tour Planner, and Founder of Norway with Pål

Oh hello! I’m Stéphanie.

SEO copywriter and content marketing strategist, Stéphanie McGuirt, twirling on a trail surrounded by greenery and mountains in the background

I’ve loved blogging ever since it was a thing (shoutout to LiveJournal!). 

When I launched Bright Spot Copywriting in 2022, I knew a blog full of high-value, actionable content would be my hidden gem. 

So, I dove deep into SEO and learned what it takes to write high-performing articles that people read, share, and revisit.

Today, my clients’ blogs don’t just rank high on Google — they build brand awareness, drive consistent traffic, and even generate passive income through affiliate links. 

Let’s create SEO content that helps you reach your goals.

I’m told I make it an easy, organized, and fun experience!

Get content that works as hard as you do — while consistently connecting with your ideal clients. 

Start with a free, no-obligation intro call.

We’ll chat about your goals and how SEO content writing can help you.

Why SEO content matters.

Google Search Screenshot

SEO content writing: From idea to results

SEO Content Writer Stephanie McGuirt Typing

Welcome: 

Get in touch here and share a few details about your project with me. Then, you can expect an email from me with a link to book a 30-minute intro call.

Proposal + Onboarding:

After our call, I’ll email you a proposal with the project timeline, scope, and rate. 

You’ll receive access to a Google Drive folder that houses your project tracker, marketing materials, each version of your copy, and images (if applicable).

You have plenty of time to complete your copywriting brief — a thoughtfully designed questionnaire that helps me write the perfect copy for you. 

Research + Writing: We’re officially underway! 

Next, we have a 60-minute briefing call to map your content strategy. 

I do industry + SEO research behind-the-scenes. Then, I write on-brand and SEO-optimized content, which I deliver in a simple page layout that mimics a live page so it’s easy to read and share feedback.

Revisions:

Revisions are included in your investment, so there’s plenty of room to share feedback and get everything just right!

Handoff: Time to celebrate!

I deliver your final content — ready to be brought to life on your website!

Interested in a retainer package? Our monthly rhythm:

  • Week 1:

    You decide on the blog topics you’d like to publish this month. I send an outline of the content for your review and approval.

  • Weeks 2 - 3:

    I do SEO research and write your content.

    You review, request revisions, and approve the content for publishing.

    Then, I publish your blog post directly to your website (Bloom pkg)all you have to do is share it!

  • Week 4:

    I check in with you on your goals and topics of interest.

    From there, we land on a strategy and topics for the next month.

FAQs

What is an SEO content writer?

The goal of SEO content writing is to help you rank high in search engines through high-value content, so your ideal audience can easily find and engage with you.

An SEO content writer use strategies to understand keyword density, difficulty, and competition — while naturally integrating targeted keywords into a brand’s tone, style, and vocabulary.

What industries do you work with?

Since my work is research-backed, I’m happy to work within different industries. Please reach out if you’re interested in working together. I’d love to hear from you!

I don’t see a package that’s the right fit for me. Do you have other options?

Yes! During our 30-minute intro call, we’ll discuss your project, needs, and goals. You may need more or less than what’s here, which I factor into your custom proposal.

Can we start right away?

There’s a 2-week onboarding period for new projects — so as early as then (depending on my current waitlist).

What’s your refund policy?

I understand that plans can change, so I’ve designed my policies to be fair and transparent while reflecting the commitment I make to each project.

To reserve time for your project, a 50% non-refundable commencement fee is required. The remaining balance is due within 30 days or upon delivery of the second version, whichever comes first.

If you decide to cancel, all completed work will be delivered as-is. Because my schedule is carefully planned to prioritize each client, I have a strict no-refund policy.

There is the option to pause your project, if needed.

Feel free to reach out if you have any questions about these terms!